AI vs Search Engines Content creation is not the only application for generative AI. Online search is being severely disrupted. AI vs Search Engines, Some have made some extreme assumptions as a result of this upheaval: Search engines are dead and will be replaced by AI. This implies that blogging and SEO are also out of…
The Importance Of Customer Experience The Importance Of Customer Experience Most companies do not offer Chart of the Week: Only 24% of marketing, CX, and analytics professionals are doing well at delivering excellent CX, despite the fact that 87% of them believe it is important. Offering a good customer experience (CX) can increase conversion, create…
high-converting landing page Creating high-converting landing page You need a landing page—a great, high-performing landing page that converts a high percentage of visitors. You need to capture leads. You need customers your solution is high-converting landing page To put it another way, landing pages are crucial. Fantastic, effective landing pages with a high visitor conversion…
Digital customer journey map Techniques for mapping your digital customer journey Digital customer journey map Gaining an understanding of your customers and their interactions with your company, both directly and indirectly, is essential to increasing the value, longevity, and repeat business of your partnership. An example of a digital customer journey is therefore necessary. You…
The website reflects the trust The image of your company is reflected on your website. The website reflects the trust, No one wants their website to look tired and out of date. Being aware of the latest website design trends means you can ensure your website keeps impressing visitors. It’s not about chasing the latest…
Win The hearts of Millennials & Increase your sales Millennials want the same thing as every other age group: They have youth, influence, and spending power. They can also spot BS from a mile away, and it’s not easy to win their hearts. EContent even predicts that Millennials – or Generation Y – will “become…
Measure social media ROI How do you know whether social media is working for you, and how do you measure social media ROI? Businesses in all sectors and specializations now use social media marketing as standard practice. Thought to be among the top digital marketing tactics, how can you tell if it is effective for you?…
Email marketing – trends Email Marketing Trends for 2024: As we look ahead to 2024, email marketing continues to evolve, shifting towards prioritizing Email Experience. This means enhancing how customers interact with brands through meaningful content, trustworthy communications, and personalized experiences. The Importance of Customer Experience (CX) Investing in customer experience is critical. According to…
The evolution of Digital Strategy – Structure How is digital strategy structure supposed to be? A digital strategy: what is it? A Digital Strategy – Structure an organization’s priority initiatives for future investment in digital technology to make a business more competitive by digitalization of its processes and review of its business model. It has…
Rethinking Your B2B Marketing Strategy: Adapting to Change Understanding the Shift in B2B Marketing Rethink your B2B marketing strategy: In the fast-paced world of business, companies must continually reassess their marketing strategies. What worked yesterday may not work today. The landscape of B2B marketing is evolving rapidly due to a variety of factors, including changes…
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