social media – statistics research the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research for 2024. Networks vary in popularity with different demographics and they’re still evolving….
Sales Process 5th Step: Handling objection What is a sales objection? Sales Step5: Handling-objection is an explicit expression by a buyer that a barrier exists between the current situation and what needs to be satisfied before buying from you. In other words, it’s a clear signal that you have more work to do in the…
Sales Process 4th Step: Presentation Sales Process, 4th Step: Presentation: At some point, you’ve probably sat through a terrible sales presentation—bad content, too much text, no images, and no showmanship. This type of presentation isn’t just boring; it can also discourage future sales. A well-executed, customer-centric, and data-driven sales presentation will convince any audience…
Sales process Step3: Approach The reason professional B2B selling evolves over time: Sales process Step3: Approach is because decision-makers need something new from salespeople. When your prospective clients experience a change in their environment, their lack of knowledge and experience causes them to need a greater level of help from the sales reps. We…
Sales Process 1Step: Prospecting What is prospecting? Sales Process 1Step: Prospecting definition: the process of identifying and contacting potential customers in order to generate new business. Prospecting is the way sales reps find and engage with prospects (leads that are qualified) and set the sales process in motion. Sales prospecting can take the form of a cold email…
Valuable Marketing Strategies for Business Growth You’re likely using several different marketing strategies while running your business. But, as your business sees success and an increase in revenue, it’s probably time to grow. And to do that, you’ll need to change how you’re marketing your business. From email marketing and developing key partnerships to creating…
Guide to Creating a Digital Marketing Plan Structuring for a Digital Marketing Plan: A digital marketing plan outlines your business’s online marketing strategy, aligning your goals with the needs of your target audience. This comprehensive guide provides in-depth details on each component of a digital marketing plan, helping you create a roadmap for success. Why…
AI in digital marketing is the use of artificial intelligence to plan, execute, or optimize a company’s marketing efforts. AI marketing aims to improve the company’s marketing performance, efficiency, and cost savings. AI uses machine learning and large-language models (LLM) to analyze big data and turn it into actionable insights, automated actions, and content. AI can even…
How to Create a Buyer Persona What is a Buyer Persona? How to Create a Buyer Persona: A buyer persona is a semi-fictional representation of your ideal customer, developed from thorough research and analysis of your target audience. While buyer personas are not real individuals, they are crafted based on real data about both current…
guide to closing more deals sales process: “Sales is an outcome, not a goal. It’s a function of doing numerous things right, starting from the moment you target a potential prospect until you finalize the deal – Jill Konrath Guide to – closing more deals: Every business whether small or big wishes to increase the…
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