AI Cross-Funnel Persona Marketing How and Why You Should Use Cross-Funnel Persona Marketing to Influence Buyers with AI AI Cross-Funnel Persona Marketing: Creating buyer personas is just the beginning. To truly benefit from these insights, you need to apply customer personas to inform each stage of your marketing strategy, especially with the power of AI….
Enhancing Engagement with AI Better Chat, Better Relationships: Enhancing Engagement with AI Enhancing Engagement with AI: In both business and life, there’s often a best way to approach things, and chat is no exception. Over the past couple of years, many guidelines have emerged for optimizing chat experiences, but some stand out above the rest….
AI to Streamline Customer Data Leveraging AI to Streamline Customer Data Audits for Marketing AI to Streamline Customer Data: In today’s world of ever-increasing data availability, volume, and variety, the challenge of knowing which data is valuable to you is a key step in starting to build a marketing solution. Often, the response is that ‘all…
ChatGPT marketing campaign plan Prompt AI-Generated Campaign Insights on Marketing Strategy, Optimization, Audience Analysis, and Performance Metrics ChatGPT marketing campaign plan: We all know that feeling of staring at a blank screen. Maybe you have an idea but don’t know how to articulate it. Or maybe you’re clear on the objectives but can’t align them…
Customer Experience Strategy Enhancing Digital Experiences to Build Brand Loyalty and Improve ROI Customer Experience Strategy: In today’s fast-paced digital world, providing a seamless customer experience strategy is no longer a luxury but a necessity. As consumers have more options than ever on where, when, and how to interact with brands, ensuring a consistent and…
Evaluating-tech for Digital Marketing Evaluating Technology Options for Innovation in Marketing: Understanding Gartner Hype Cycles Evaluating tech for digital marketing. In the realm of marketing strategy development, the constant evaluation of digital technology innovations is crucial. The Gartner Hype Cycle, published annually, serves as an excellent tool for identifying both newly emerging and more established…
Financial Services Digital Marketing Overview of Financial Services Digital Marketing The financial services industry comprises a range of sectors, including banking, insurance, investments, and fintech. In an era characterized by rapid digital transformation, organizations must leverage marketing strategies that connect with consumers effectively. According to the FIS Global Payments Report, global e-commerce accounts for over…
Augmented Reality for Customer Engagement: Unlocking the Benefits of AR Technology Augmented-reality For Customer Engagement, Remember the phenomenon that was Pokémon Go? Its groundbreaking use of augmented reality (AR) captivated millions, demonstrating how AR can engage users like never before. But can marketers harness this technology for not just attracting users but also driving sales?…
Google Optimize A/B Testing A Comprehensive Guide to Evaluating Alternatives Google Optimize A/B Testing: With the recent discontinuation of Google Optimize A/B testing on September 30, 2023, a wave of uncertainty has swept through the online marketing community. Marketers are now on the hunt for suitable alternatives that can meet their testing needs effectively. This transition…
B2B Vs B2C Marketing Understanding the Key Differences B2B vs. B2C Marketing: In today’s fast-paced digital landscape, understanding the nuances of different marketing strategies is crucial for success. While much of the conversation around digital marketing emphasizes business-to-consumer (B2C) approaches, business-to-business (B2B) marketing plays an equally significant role in shaping commerce. By delving into the…
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