What Are the Most Are the Most Important Sales Skills? Advanced and Important Sales Skills: In the world of sales, success is anything but random. Actually, research indicates that only 8% of sales professionals generate 80% of all sales. This shows that when it comes to selling, the approach that one takes might just be…
A Complete Guide: Brand positioning Brand Positioning A Complete Guide to Brand Positioning: Brand positioning is the process of positioning your brand in the minds of your customers. More than a tagline or a fancy logo, brand positioning is the strategy used to set your business apart from the rest. Learn how to identify and…
AI & human-touch in Email Marketing What is AI in the context of email marketing? AI & human touch in email marketing: Artificial intelligence in email marketing refers to the simulation of human intelligence in machines. These AI systems are programmed to think like humans and mimic their actions, particularly in decision-making. In email marketing,…
Customize annual marketing budget How to Strategically Manage Your Marketing Spend: An In-Depth SEO-Optimized Guide Customize annual marketing budget: Effectively managing your marketing budget is essential for attaining your business goals and ensuring a favorable return on investment (ROI). While it’s crucial to establish clear channel directions and monitor performance against key performance indicators (KPIs),…
The Reasons You Need a Digital Marketing Strategy In today’s digital-first world, the landscape of business has undergone a monumental transformation. Traditional marketing methods are increasingly becoming obsolete, giving way to new, agile strategies rooted in the digital sphere. If your business has yet to carve out a distinct digital presence, you may be at…
social media – statistics research the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research for 2024. Networks vary in popularity with different demographics and they’re still evolving….
Sales Step-7: Follow-Up Sales Step-7: Follow-Up Most of your business’s prospective customers will not buy from you instantly. You cannot simply introduce someone to your products or services once and expect that they will go the rest of the way by themselves. Unfortunately, this simply isn’t true. The first point of contact is important,…
Sales Step-6: Closing Sales Step-6: Closing: We’ve all seen movies with romanticized scenes that focus on the close – intense negotiations and salespeople punching the air in celebration. They’re trying to capture that thrilling, elusive moment when you close a deal. That’s why we’re all here. We love to help customers, chase new challenges, and…
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