ChatGPT marketing campaign plan
Prompt AI-Generated Campaign Insights on Marketing Strategy, Optimization, Audience Analysis, and Performance Metrics
ChatGPT marketing campaign plan: We all know that feeling of staring at a blank screen. Maybe you have an idea but don’t know how to articulate it. Or maybe you’re clear on the objectives but can’t align them with any new creative ideas. It’s in these moments that the best marketers can stand out by choosing to adapt and improve.
AI Marketing Opportunities
If you’ve found yourself reading this blog, you’re likely already considering using AI to optimize your campaign planning process. It’s an exciting time, with AI regularly producing clear, trackable improvements on human-written content. For example, AI-generated email headlines have demonstrated a 68% increase in engagement. With increasing demands on budget and time for many marketers, the opportunities are game-changing for early adopters.
AI Marketing Risks
But with so much to consider, it can be daunting knowing where to start and how to get it right. We regularly hear from members who are concerned about ensuring accuracy, creativity, privacy, compliance, and more when using LLMs for marketing. Cybersecurity is a significant worry, with 53% of organizations citing web security as an AI-related risk.
Human and AI Collaboration for Marketing
At JTM Digital Solutions, we recommend taking a collaborative approach to working with AI, propensity modeling, and Machine Learning. In the case of campaign planning, we suggest sticking to our tried-and-tested, strategic campaign planning framework to structure your plan. Below, we’ll dive into our recommended ChatGPT prompt techniques for each stage of your campaign plan, along with risk-mitigation techniques.
How Many Businesses Are Using ChatGPT and AI for Marketing?
Our 2023 Future of Digital Marketing report found that 48% of marketers already use AI to assist with generating content, with an additional 10% planning to adopt it in the near future. It’s no surprise that many marketers are upskilling, with AI technologies reported to improve productivity by up to 40%.
If you’re looking to upskill yourself or your team, we have released a new Learning Path dedicated to AI training for marketing. This covers strategy, such as governance, roadmaps, and MarTech, alongside tactical use of Gen AI for copywriting, SEO, email marketing, and creative imagery/video assets.
JTM Digital Solutions’ Recommended 6-Step ChatGPT marketing campaign plan:
- Campaign Goals and Tracking
- Campaign Insight and Targeting
- Key Campaign Messages and Offers
- Campaign Media Plan and Budget
- Campaign Asset Production
- Campaign Execution
ChatGPT marketing campaign plan: How It Can Support This Structure
1. Setting Marketing Campaign Goals:
ChatGPT can help you generate new ideas for measuring the success of your marketing campaigns. Working collaboratively with AI unlocks a fresh perspective, which can help you think outside the box around how you set your goals, particularly if you ask more open-ended questions.
- Example Prompt: “My company’s main objective is acquiring 50,000 new online customers this financial year with CPA £30 and average profitability 5%. We are currently forecasting 40,000 sales this year, so looking for new growth tactics for the last 20%. Generate goals for my Black Friday fortnight paid and organic social media campaign.”
2. Generating Target Audience/Customer Insights:
ChatGPT can suggest ways to research and segment your audience based on demographics, psychographics, and behavioral data. Using AI to generate new customer personas removes personal bias when compiling customer preferences, pain points, and buying behaviors.
- Example Prompts:
- “What are effective ways to gather customer insights for a new online educational platform?”
- “Describe the target audience for a luxury skincare brand and their key characteristics.”
- “Generate a customer persona for a millennial interested in sustainable fashion.”
3. Optimizing Campaign Messaging, Media, and Asset Production:
Using AI for content generation can save time and provide new perspectives. Marketers have a wide range of tools available, including Jasper, Writesonic, Hyper Write, and Byword AI. The most important aspect of your content is that it engages your target audience and encourages the desired behavior.
4. Optimizing Campaign Management:
Before your campaign goes live, use ChatGPT to generate checklists and testing protocols. During the campaign, seek suggestions for real-time adjustments based on performance data.
- Example Prompts:
- “What are the key elements to test in an email marketing campaign before launching?”
- “Suggest ways to monitor and adjust a PPC campaign to optimize performance.”
- “Create a pre-launch checklist for a social media campaign.”
After your campaign, ChatGPT can assist in a detailed analysis to identify successes and areas for improvement.
We hope these insights are helpful for marketers looking to leverage AI in their campaign planning processes. Embrace these techniques to enhance your marketing strategy, optimize performance, and achieve your business goals with precision.
